The guys from our offices in Perth and Melbourne headed to sunny San Diego to capture a day in the life of Sam Willoughby getting ready for the Rio Olympics for OPTUS and SAMSUNG. It was a great experience (although we witnessed a nasty accident and a couple of broken cameras).

Since the Olympics, Sam was unfortunately involved in a training accident which left him paralysed. He recently married his now wife, Alise Willoughby, the current women’s BMX world Champion and is making wonderful progress.

If you would like to donate to Sam’s recovery, please head to